Planning Google ad creative and strategy in Google ads itself is messy. This tool is designed to help you plan your ad strategy, creative, keywords and more in one place.
Tested and Proven Headlines and Descriptions
Headline and Description Length Helpers
Responsive Ad Planner
P-Max Ad Planner
Pricing Extension and Site Link Planner
Get the free
planning spreadsheet
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Design a cohesive ad strategy and build creative in one place.
Google ads isn't a planning tool. It's an ad buying tool.
This spreadsheet was built as a flexible, easy to use tool where one can plan, edit and update creative easily and quickly. It allows teams to collaborate, reviews and approvals to take place, and edits to be easily made before ads are placed into Google ads directly.
How do I use this spreadsheet?
Just fill in the blanks.
You’ll enter in your ad headlines, creative, keywords, and more. The spreadsheet will give guidance on allowed length, number of headlines and descriptions to add, and which types of creative to plan out.
We encourage you to use this to better collaborate with your team for ad changes, edits, and approvals.
Why do I need to fill out the information requested?
We will always keep your personal information safe.
We ask for your information in exchange for a valuable resource in order to (a) send information to you that we think may be of interest to you by email or other means; (b) send you marketing communications that we think may be of value to you. You can unsubscribe at any time.
Is this really free?
Yes, this is free.
We’re just sharing some a free tool that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Why Don't I just Build My Ads In Google?
Because Google Is an Ad Buying Tool, Not A Planning Tool
While it's possible to build, plan, and get ad approvals in Google directly, it is a bulky, technical platform. Jumping from ad creative to keywords, and campaign can be confusing. If you plan to have multiple people involved in ad reviews, or if you want to build out a more technical strategy, this tool will help.
Besides, there's some killer ad headline examples inside.
How Many Ads Should I design?
We recommend adding at least 3:
Today, Google already has you overbuild ad creative so they can test numerous combinations of headlines, descriptions and images. Still, we recommend that you build at least two search based ad variants of ad headlines and descriptions to give to Google so that even among the responsive search ad group you give them, you have a variant to test and promote if there is a winner.
On top of that, we recommend that you also include one ad for P-Max testing.
What If I Still Don't Feel Comfortable Running Google Ads Myself?
Just reach out to Lease Engine:
Our team has generated tens of thousands of leads for our clients. We know what works, what doesn't, and more importantly, we are here for our clients at a moments notice if something goes wrong, could be better, or if you need to figure out how to turn up the heat and get even more leads.
