450 Sinclair St. Reno, NV 89501
Matt@leaseengine.us

Square One Management

Establishing a Brand For Berkeley’s Premier Student Rental Agency

The Laureate property managed by Square One management

The Project

Boutique Student Apartment Management

The Client

Square One Management invests, operates, and manages a portfolio of dozens of small - mid-sized student apartment buildings in the heart of Berkeley, CA.
Covid LockDowns • Declining Performance

The Challenge

Square One first approached us at the start of the pandemic, when public Universities made it known that students were no longer required to attend class in person. This, for obvious reasons, was concerning news.

In an already crowded market, with demand being hampered by local policy, Square One needed new ways to stand out.
Website Design • Social Media Advertising • Google Ads

Our Approach

Our team stepped in to implement an aggressive action plan, with marketing support provided in the form of Google ads, social media ads, and website optimization.
Visit the Square One Management Website ->
sample of ads developed for Square One Management student housing
97.5% occupancy

The Results

Average Monthly Lead Volume:

  • 670 Leads Per Month
  • +74% Monthly Lead Volume
  • 172% Increase In Website Conversion Rate
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