Square One Management invests, operates, and manages a portfolio of dozens of small - mid-sized student apartment buildings in the heart of Berkeley, CA.
Covid LockDowns • Declining Performance
The Challenge
Square One first approached us at the start of the pandemic, when public Universities made it known that students were no longer required to attend class in person. This, for obvious reasons, was concerning news.
In an already crowded market, with demand being hampered by local policy, Square One needed new ways to stand out.
Website Design • Social Media Advertising • Google Ads
Our Approach
Our team stepped in to implement an aggressive action plan, with marketing support provided in the form of Google ads, social media ads, and website optimization.
Square One Management hit 100% occupancy by June of 2020 and 2021, giving them 2 months to kick back and relax before Fall Semester started. In 2022 they were above 96% and 23 were back at 100% occupancy.
